Among the things specifiers grumble most about are the typical architect's lack of knowledge about how things work and how they go together, and the belief that "If I can draw it someone can build it!"Some architecture schools do include courses about the practical aspects of architecture, but those courses are often optional, so most architects graduate with a lot of knowledge about visual design, planning, and presentation, but little understanding of materials or construction.
It's fine to have a presentation about masonry, but so much more could be learned from participants getting their hands dirty. It's easy to draw a 4 x 4 x 8 brick, but what does it feel like?