One of the most difficult things specifiers do is try to decide if one product is equivalent to another. Fortunately, many product characteristics are based on industry standards, which can make those products easier to specify and to evaluate.
For example, many hollow metal door manufacturers produce doors and frames that comply with either Steel Door Institute (SDI) or Hollow Metal Manufacturers Association (HMMA) standards. In fact, many manufacturers' products comply with both industry standards, and standards produced by the two organizations are similar. There are differences, but at least the standards are available and one can quickly tell if a hollow metal door complies with one or the other - assuming you have faith in the industry standards.
Other products can be far more difficult to evaluate…